Marketing Strategy

2005-2007 Closings (Click Here for a complete list)

Using a marketing plan with 12 essential functions that work for his clients on a daily basis, Pearl has successfully gained a strong presence in the Coeur d'Alene and North Idaho real estate markets. "My goal is to have a client feel like they are getting value when I sell their home," Pearl says. "I am not the guy who puts a sign in the front yard and waits for phone calls. My marketing is direct, expansive and it gets results."

Pearl's "results-oriented" approach includes Web marketing and print advertising, all of which direct buyers and sellers to his Web site www.JoelPearl.com. "I focus on marketing that is measurable," says Pearl. "When I list a house, I don't throw darts blindly at the board, but rather, I focus on what is proven to attract buyers to my listings." Pearl is a full service agent working with clientele who expect superior representation and marketing.